SEO course: first solid steps in optimizing web pages and websites
Learn how to optimize your website to allow your public to find you, fast
€ 825,- excluding BTW
1 day course
SEO stands for Search Engine Optimization: using techniques that will make the websites you build easier to find by the search engines. One of the best know search engines is Google. It, and all other search engines, indexes pages on the internet and assigns them a position in the search results. The aim is to create a website that has as high a position in the search results as possible. We will teach you current tips and tricks to get you started optimizing all your pages.
Course in a group
1 day training.
Morning class 10:00 - 13:00 hours
Lunch break (catered, if you prefer)
Afternoon class 14:00 - 15:30 hours
Special schedules, 2 students max
See above. A special schedule is possible: you can book the morning and afternoon classes individually.
Prefer training without a fellow student? Ask for an estimate for personal reserved training.
Course in a group
€ 825,00 (€ 998,25 including 21% taxes)
Personal training (2 students max)
€ 1.195,00 (€ 1.445,95 including 21% taxes)
This course includes
Personal homework correction
A week aftercare
SEO course intro
During the SEO course you will learn how to use different techniques to optimize web pages. You are going to look at real examples and learn which technique is the best while and after you create web pages. We shall teach you which techniques are allowed of course, and which you absolutely should avoid.
During the theory module you learn all about techniques that can be used to end up as high as possible in the search engine's results.
During the practice module you use an existing website to optimize it as best you can by cleverly manipulating the HTML code.
- Complete webdesigner education: 31 weeks
- Dreamweaver +
HTML + CSS
Code & Design
- HTML code
& CSS code
Install & Tweak
- SEO COURSE:
After this course you will be able to optimize complete websites. You can build websites that are optimized as you work or you work on existing websites to implement the proper SEO techniques.
You need to know how to use Dreamweaver since we will use that during the course.
What do you need?
You can use our computers during class, the software is installed on them of course. But feel free to bring your own laptop.
During this SEO course you will learn search engine optimization techniques. You will learn how to optimize the content on your web pages to make them more attractive for search engines such as google without losing your visitors.
1: Getting acquainted with SEO
09:00 - 12:00 hours with a coffee break
During the first module you will learn what SEO is, why it is used and why certain techniques are good or bad. You will look at the SEO history to avoid traps and pitfalls.
We shall have a look at what you can do to make your website attractive for Google. Creating a good sitemap will be addressed and we shall have a look at the consequences of optimzing web pages.
Getting acquainted with SEO
What is SEO
The developments in SEO
Techniques you should avoid
New techniques and how to use them
2: SEO practice
13:00 - 16:00 hours with a tea break
During the second module you will use an existing website to actually optimize it. You can work on this website if it's in the cloud or you can take it to class on a media carrier.
You are going to learn the techniques that were addressed during the first module and you will be able to check the results with your coach. Of course there will be ample time to ask questions.
Optimizing a web page
Optimizing a complete website
Checking personal settings
Personal tips for website optimization
Na jaren onzichtbaarheid sta ik op 11. Geweldig! Bedankt!!!
Hans van Manen
Het werkt! Cool!
Rutger van Warmerdam
Dag en nacht heb ik zitten ploeteren op de website van ons bedrijf. Maar het is gelukt! En we stijgen! Twee weken geleden stonden we op pagina 14 en vandaag staan we op de derde. Vooruitgang, toch?
Combine your webdesigner profession with other programs and skills. Illustrator is wonderful to design websites, buttons and infographics, Photoshop is used to edit webpage images. Flash is used for apps.
As a web designer your clients will often ask you to create an animated banner. Knowledge of Flash is crucial as a webdesigner. You can create animations that can not only be used on websites but on presentations on a company's intranet, or even in PowerPoint.
Webdesign & apps
Flash is not only used for animations: it is also used to create apps. And apps are hot, you will need to know Flash to design. As a webdesigner you may also be expected to design an interface for an app and send it to a developer. Flash is very, very useful.
Search Engine Optimization is a crucial part of being a web developer but it may not yet be one of your skills. If you are not expected to optimize your client's websites, don't bother learning it since it takes a lot of time and research to keep your skills up to date. But if you want to offer SEO services, you will have to learn how to do that.
webdesign and course questions
Wat is Dreamweaver?
Dreamweaver is an Adobe application (and originally developed by Macromedia), just like Illustrator, Photoshop, InDesign and Flash. Dreamweaver is used to build websites from scratch. But you can also use templates to make your work faster.
Dreamweaver is used to build and maintain websites that are online or intranet based. You can create pages, add images and forms and define your very own layout.
Dreamweaver allows you to see both code and design to check for possible errors and to tweak everything until it's perfect.
Dreamweaver's biggest asset is the total freedom: you can design and build anything, use templates and even combine it with WordPress and other CMS.
Is Dreamweaver difficult?
No, Dreamweaver is not difficult provided you learn how to use everything properly. Dreamweaver has many, many features so it's a good idea to learn exactly what you need to get you started. You don't need to know everything, but what you need is a lot. You'll see.
The 'difficult' part is usually the code. Most students have never seen HTML or CSS code before, let alone written it. But they all learn it and have fun doing it.
As a creative user you will want to learn more. You will often find yourself fiddling with colour schemes and rearrange elements on the page: you are laying out websites. And Dreamweaver is perfect for that as well, it is developed for both coders and designers.
I use and older Dreamweaver
Adobe implements the latest guide lines from the developers of HTML and CSS into the software.
This means an older Dreamweaver version can generate older code that does not have to be supported by modern browsers. This may result in elements that are not shown, or simply shown but rejected in layout. Some formatting may not be accepted.
An older Dreamweaver can not generate (X)HTML5 either.
But if you know how to write code and know what is right and wrong, you can simply use that older Dreamweaver. You should be fine.
What can I do with Dreamweaver?
Build websites from scratch
You can use Dreamweaver to build a website from scratch. You create the stucture with HTML. You can write this code yourself or let Dreamwaver generate it.
You then specify what the pages should look like and what should be added on them.
Edit WordPress blogs/sites
You can connect to a WordPress site to edit the layout and structure. Dreamweaver will show you all you need to see to make this a breeze. It will be fun to tweak it all.
create templates for WordPress
If you use WordPress you will have a lot of templates ('themes') to choose from. But of course, the best thing is to design them yourself! And you can use Dreamweaver to do that just perfectly.
design online Portfolios
A popular thing to do is to create a beautiful portfolio for online use. You can use Dreamweaver for that: you can create pages with all your important graphics and images for the world to see and adjust the other content as much as you need.
design news letters
You can use Dreamweaver to design news letters and then integrate those in any system that can process HTML and CSS. And thankfully, these sytems almost all support that. You can decide what the news letter should look like and freely create.
use dynamic content
Dreamweaver allows you to integrate PHP elements in static pages, or to build everything dynamically. Dreamweaver lets you manage and edit all possible types of pages and of course websites that have been created in no matter what type of editor. You can combine static and dynamic elements to be completely flexible.
connect to cms systems
You can connect to databases in Dreamweaver and allow it to get the information that needs to be shown on specific pages. You can create special connections and specify what content you need.
Dreamweaver is often used to maintain websites. Because it allows you to see both code and design, maintenance is a cinch and will take far less time than other CMS based mainteance.
Dreamweaver contains a management system that keeps track any changes in the websites you build. This means you can tell Dreamweaver to check links, for instance, or allow it to notify you if files or folders are moved or changed.
Create and use templates
Dreamwever lets you create and use templates. They allow you to quickly generate pages that are using the same structure. This will save you a lot of money since it saves you a lot of time! You can then freely change the content on the page and upload it to the server of choice. It's ideal.
Do I have to learn HTML code?
You don't really need it, strictly speaking, there are editors that allow you to create websites without even seeing code. Or you can use systems like WordPress.
But have a look at the above 'Questions' button. The HTML code tells the browser to show it. The same applies to the column in which I type this. The HTML code defines that the text ends up in this column.
If you want to change that though, and want to remove that button, or any other elements on the page for that matter, you will need to know HTML code. Don't let anyone fool you. Even if you use Dreamweaver, HTML code knowledge is incredibly useful. It will allow you to specify exactly what you need on the page. What's more: for SEO techniques (Search Engine Optimization for Google, for instance) you will need that very same code since SEO is mostly done in the code and by placing the HTML elements correctly.
What can I do with HTML code?
HTML specifies the structure of a page. With HTML, you tell the browsers which elements should be shown. HTML defines what the visitors see.
For each such element you will need a 'tag'. And very often, an 'attribute'. A 'tag' is a word you use to tell the browser what kind of element it is. You need a tag to show an image, for instance. The tag for an image is 'img'. Nice and handy.
The 'attributes' are extras that are placed on top of these tags. You can tell the browser this tag needs something special. An image for instance will need to be picked up somewhere by the browser. It does that with that image's source reference: it tells it where the image is.
IS HTML code difficult?
No, HTML code is not difficult.
Like I said before: the code consists of tags and attributes. You can learn how to recognise and write these during different courses such as the 'HTML, CSS and Dreamweaver Course'. But there is also a shorter HTML Code Course.
HTML is a logical language that comes in different flavourse. Find out during one of the courses and get to know, for instance, HTML5.
Here are some HTML examples:
<img> is the 'image tag'
src is the 'source attribute'
<img src="whatever"> will be visible as an image.
Do I have to learn CSS code?
CSS code is important: it is at the heart of the design of all web pages. Again, have a look at the above 'Questions' button. It is there because HTML tells it to. But being there is not enough, it should look nice. It is yellow, has a specific size and is positioned on the left. All that is done with CSS.
Have a look at two pages that are identical. But one is using CSS, the other is not. The HTML code though is identical.
What can i do with CSS code?
CSs defines, as you could see if you clicked on the links on the left, the way the elements on the page look and even the entire layout of the page.
You need CSS to define how elements look and HTML to define which elements should be present. The two codes work together, it's not one or the other.
HTML tells the browser what to show.
CSS tells the browser how it should look.
Is CSS code difficult?
No, CSS code is not difficult. It is a beautiful, clean language.
You will learn everything from scratch during the 'HTML, CSS and Dreamweaver' course. You can also attend the CSS and Dreamwaver cursus if you only want to learn CSS and already know how to use Dreamweaver. You will then use CSS styles, classes and much more..
Why should I learn Dreamweaver, isn't WordPress for instance more modern?
Systems like WordPress are very different. You can't design a website with them. If you want to design and build a website from scratch Dreamweaver will become your new best friend. You will find it's completely flexible and you can use it to create WordPress themes, and you can even connect to databases such as a WordPress database.
The code WordPress uses on it's pages, by the way, is yet again: HTML. If something should go wrong or has to be tweaked you should know what to do. It always boils down to code.
Can I learn WordPress too?
Yes, of course you can. LearningTrain has a special WordPress course (the page is currently being translated) that will teach you all you need to install WordPress and how to set it up and use it.
You will learn how to insert different types of elements and of course how to connect to the WordPress database. You will even learn how to create that database yourself, this will give you all the control you need.
More on the WordPress Course (in Dutch)
Can I build websites with Joomla, WordPress, Drupal etc. ?
These are content management systems. In short: the content of the website is managed. Each text and image is referred to via a database and can be picked up at any time.
The way the website looks is not defined by that database. You can decide how it all looks if you know your HTML and CSS code, or you can use one of the default templates that are available. With Dreamweaver though, you build your own template.
What do I need as a web designer?
As a webdesigner you really don't need a lot. You could even use only Notepad to create a website.
But of course you will want to do special things. You may want to scale images for instance, or you may want to design the website yourself. It is even possible clients want you to create a Flash animation or design a Flash app. You may be required to put the website on line, too.
So in practice, you will need more applications, you can see them on the right.
And of course, you will also need a good feel for design and how to divide pages into sections. Most students struggle as they begin: that is only natural. You will learn what to pay attention to during class. Send in your homework to learn as much as possible.
Which programs do I need?
As a webdesigner and web builder you will usually need more applications. Your tasks will define what you need, most students do not want to learn and do it all.
Adobe Illustrator is great to design websites. The LearningTrain website was designed with it as well. And as a note: designing a website is very different from building it. A design is static, you need Dreamweaver to actually build it and make it interactive.
You can also design websites in Photoshop. It is just a bit more time consuming and less handy than in Illustrator.
But... You do need Photoshop for the images you use on the web pages.
If you are asked to put the website on line you are going to need an FTP program. You can do a lot with Dreamweaver too but frankly, a real FTP program has many more features.
Your clients may ask you to quickly create an animated banner for use on the website or the intranet. You use Flash for that. And of course: you can use Flash to design Flash apps too.
Can I learn HTM5?
Yes of course. You will learn both HTML and HTML5 during our different courses.
HTML5 is almost identical to HTML. It has more options though, some extra tags and features. You will see during your course.
Can I learn PHP?
PHP is a different code language. Writing PHP code is easy but the options are legion. It all boils down to understanding all the possible commands you can give the server to create and generate the content you need.
If you want to learn PHP it's best to attend a PHP education that will take you at least a year to complete.
Which course should I choose?
Is a complete education better?
• designing websites
If you want to design websites you will need an application that allows you to create layouts for interfaces and pages. It should allow you to insert text, images and anything you need to create a visual representation of a page.
This is the absolute handiest program you can use to design websites.
This is the second choice to design websites. But you will need Photoshop to edit images you want to use on the web pages.
• building websites
To actually build websites you are best off with Dreamweaver. The program is so expanded and has so many features that it will spoil you for any later editor. And once again: WordPress, Drupal and so on do not allow you to create websites, let alone design them. You will need your code savyness for that, and of course CSS.
You learn how to build websites during the following English spoken courses in Amsterdam:
• maintaining websites
You learn how to do this during the first course: HTML, CSS & Dreamweaver. But much more will be addressed during the Dreamweaver Advanced course to make you super efficient.
• Learning HTML Code
If you only need to learn HTML code because you are using a program that requires this, quickly learn only that. It will save you a lot of time if you know the code.
• Learning CSS code
If you already know how HTML code works you may feel the need to make everything look better. The CSS code helps you do just that. You can use it in any CMS and in WordPress of course, it will allow you to dramatically change the way everything looks. You will use Dreamweaver during this coruse so you need to know how Dreamweaver works.
• CSS3 course
Once you know your CSS code you might be so enthused that you want to learn all about the new CSS3 goodies. These allow for rounded corners, for instance, for transparency tricks and special things you can do with background images and borders and transitions. You will be surprised to see all that is possible with only CSS, discover it soon.
• Creating web animations
Learn all this during the Flash course. You will need Flash more than you think, not only for Flash animations but for the design of Flash apps, too.
• Learning WordPress
Attend the WordPress course if you want to learn how to install WordPress, to get to know how to use a database and how to change the look and feel of your blog or website.
WordPress Course (page is being translated)
• Optimizing websites
Hiervoor kunt u Dreamweaver gebruiken maar elke editor volstaat. De technieken die u nodig hebt om een website goed vindbaar te maken leert u, waarna u de kennis in de code zult moeten implementeren. Dreamweaver is erg handig voor dit soort werk.
• the webdesigner Education
During the webdesigner education you will need all there is to know to prepare you for design, building and even maintenance of websites. You learn the following:
Designing websites and
Creating web graphics
You learn Photoshop for this.
Build and maintain websites
You will use Dreamweaver for this, you will learn HTML code, CSS code, designing and building websites in Dreamweaver.
Flash animations and Flash design
You learn how to use Flash for quick and great animations you can use in websites and presentations, you can also use Flash for Flash app design.
SEO: search engine optimisation
You will learn special techniques for this and you will use Dreamweaver to implement what you learn in the code.